The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit were lined up in a long queue. Even the queues of the Treasure Hall and the Watch Hall lined up from the entrance to the square. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
The hot winter tourists wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
Cinema 1950 witch cloth draw Since 2012, in order to balance the huge gap between off-season and peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentationKomiks 1960 witch cloth draw, starting from June 13, 2015, the Palace Museum has officially implemented the flow limit of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days, so everyone is more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. With the continuous increase in the number of visitors, the pressure of on-site ticket sales is extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, cultivate audiences’ online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; Cinema 1950 witch cloth drawIn 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time.The proportion of online pre-sale tickets reached 100%, officially entering the era of “BoCinema 1950 witch cloth drawTicket sales in the entire Internet of the museum”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can deal with the “big test” of 80,000 people in several days. Although those who want to see it have to endure the pain of no tickets Cinema 1950 witch cloth draw, it guarantees the visitors’ exhibition experience and is commendable.
This year, the “Celebrate New Year in the Forbidden City” exhibition was launched for the first time in the Forbidden City, and it has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went there on the first day of the Lunar New Year to see the exhibition. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City is really very thoughtful in its promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City.”
Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, making people unable to help but have the idea of seeing new things.
Beijing Babaylan 1990 cloth draw reporter learned that the “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition Babaylan 1990 cloth draw and real-life experience. The cultural relics exhibition is located at the Komiks 1960 witch cloth draw hall and the East-West Yanjin Building exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have received strong support from China’s National First Historical Archives, Shenyang Palace Museum and other units.
The real-life experience part includes the entire Forbidden City Open Area Komiks 1960 witch cloth draw area. The exhibition will be “praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, maintaining friendship with the family, diligence in office and virtuousness, and entertainment and entertainment., Happy Six themes, Babaylan 1990 clothes draw The modern Qing DynastyCinema 1950 witch cloth drawCinema 1950 witch cloth drawCinema 1950 witch cloth drawCabaylan 1990 clothes drawThe six themes of “https://comicmov.com/”>Babaylan 1990 clothes drawThe symbol of auspicious Spring Festival couplets and door gods, and the corridorsKomiks 1960 witch cloth The beautiful palace lanterns are decorated with gorgeous palace lanterns, and a total of more than 1,000 imitations are used. It is worth mentioning that this is the first time that the Forbidden City has restored the “sky lantern” and “whole-life lamp”. The sky lantern and the widow of the Babaylan 1990 cloth draw were one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From the time of establishment to withdrawal, more than 8,000 were used in the first round of the city. Drawtours.
Account changes
Celebrating the New Year in the museum becomes a fashion
According to Xinhua News Agency, during the Chinese New Year, many museums across the country ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th day of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th month of the 19th It is not surprising that the tickets for the 7-day holiday were booked early. Shan Jixiang, director of the Palace Museum, introduced that the “New Year’s Day – Celebrate the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by the five emperors of Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang; the “Dunqin and Mu Clan” unit restores the scene of the emperor and his relatives and concubines having a banquet on New Year’s Day; the “Entertainment and Entertainment” unit reproduces various entertainment activities of the ancients during the New Year, such as the “Performance and Fun” athletes performing “figure skating” and acrobatics on the ice.
Guan Jun, a volunteer of the cultural and museums, said: href=”https://comicmov.com/”>Komiks 1960 witch cloth draw“20Babaylan 1990 cloth drawKomiks 1960 witch cloth drawFifteen years later, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher. ”
Wenjian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming a “https://comicmov.com/”>Babaylan 1990 clothes draw” for people to celebrate the Spring Festival. Draw option.
Take a tour route for the 2019 Forbidden City Exhibition
After entering the door, first look at the exhibition in the morning gate and Yanchi Tower – walk along the three halls to see the different door gods of each hall – go to Qianqing Palace to see the restored palace lanterns – go to Cining Palace to visit the temple fair and buy – then go to Yanxi Palace in the East Six Palaces to see the Internet celebrity palace. At the same time, there are the newly renovated Treasure Hall and Watch Hall in the eastern area, which will definitely make you excited!
Look Point 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the use of sky lanterns and waning lanterns, and even the detailed sizes of each part in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in each warehouse, restoring the “sky lanterns” and “waning lanterns” that have disappeared for nearly 200 years for the first time.
Focus 2: Buy Buy
January 28Babaylan 1990 cloth drawDay (Little Lunar New Year) to February 12 (the eighth day of the first lunar month), 145 Chinese time-honored enterprises from Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi in Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi.href=”https://comicmov.com/”>Komiks 1960 witch cloth drawSpecial food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative culture of the Forbidden City can also be bought here Cinema 1950 witch cloth draw!
Highlights 3: Visit the New Year’s Elegance Exhibition
The “New Year’s Day – Celebrate the New Year in the Forbidden City” exhibition will be held at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the scene of the emperor, clan relatives and concubines having banquets on New Year’s Day. The banquet table is placed in reference to the records of the meal stalls in the 48th year of Qianlong’s reign (1783), and more than 100 cultural relics were used, which is very spectacular. (Reporter Wang Yan)