The “Congratulations to the Cinema 1950 witch cloth draw” started on January 6th – celebrate the New Year in the Forbidden City” exhibition was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to enter the Forbidden City to visit were lined up in a long queue. Even the queues of the Treasure Hall and the Watch Hall lined up to the square from the entrance. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
The hot winter tourists wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
Since 2012, in order to balance the huge gap between off-season and peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow limit of 80,000 people per day. At this point, the extreme peak of visitors who have visited more than 100,000 people every day, and even reached 180,000 people no longer exists. The audience has been evacuated in an orderly manner to other days. Everyone is more at ease when visiting the Palace Museum.
Effective regulation and refined management of audience traffic are also reflected in the online ticket sales of online tickets. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. As the number of viewers continued to grow, the pressure of on-site ticket sales was extremely high. As the Palace Museum continues to upgrade and renovate the ticketing system, it developsDiverse ticket purchase methods, cultivate the audience’s online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve the continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets Komiks 1960 witch cloth draw reached 100%, officially entering the era of “museum full-network ticket sales”.
In this way, under the influence of the two powerful tools of “current limit” and “online ticket sales”, the Forbidden City can deal with the “big test” of 80,000 people in several days. Although those who want to see have to bear the pain of no ticket, they guarantee the visitors’ exhibition experience, which is commendable.
This year, the “Celebrate the New Year in the Forbidden City” exhibition was launched for the first time in the Forbidden City, and the Forbidden City was launched for the first time in the “New Year and Happy New Year in the Forbidden City” exhibition, which has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went there on the first day of the Lunar New Year to see the exhibition. “A few days ago, I visited the Guomao and saw the “New Year’s Day in the Palace” exhibition area of the Forbidden City. It felt quite interesting. Now the Forbidden City is really in the promotion. I am very happy Babaylan 1990 clothes draw haven’t been to the Forbidden City for several years, so I took my son to the Forbidden City.” Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient Forbidden City has rejuvenated new vitality, making people unable to help but have a look at the new ideas Cinema 1950 witch cloth draw.
A reporter from Beijing Youth Daily learned that the “New Year’s Day – Forbidden City Celebration New Year” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum, and have been awarded the National First Historical Archives of China, the Shenyang Palace Museum, etc.The strong support of the unit.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will fully demonstrate the New Year customs of the Qing Dynasty with six major themes: “Praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, being friendly with relatives and family, and being diligent in government affairs. There are spring couplets and door gods that symbolize auspiciousness hanging at the door of the palace, and gorgeous palace lanterns are decorated under the corridors. There are more than 1,000 imitations in total. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “Wansheng Lantern”. The lanterns and the lanterns of life were one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From establishment to withdrawal, more than 8,000 people were used in the Cinema 1950 witch cloth draw.
Audience changes
Cinema 1950 witch cloth drawCelebrating the New Year becomes a fashion
According to Xinhua News Agency, during the Chinese New Year, many museums across the country ushered in a peak of crowds. The number of visitors to the Henan Provincial Museum on the second day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the 1st day of the week, the exhibition hall of the “Golden Pig Gongfu – Ji Hai New Year’s Zodiac Cultural Relics Photos Joint Exhibition” attracted countless visitors; in the Six Dynasties Museum in Nanjing, Jiangsu Province, the “schedule” of the New Year in Old Nanjing is also eye-opening. As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, has soared during the Spring Festival this year. It is not surprising that tickets for the 7-day holidays are booked early.
Shan Jixiang, director of the Palace Museum,Babaylan 1990 cloth draw introduced that the “New Year’s Day – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. Babaylan 1990 cloth drawIn the “Pray for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by the emperors of Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang; the “Dunqin and Mu Clan” unit restores the scene of the emperor and the clan of the New Year’s Day. The scene of the feasting between the emperor and the concubines on “Cinema 1950 witch clothes draw” “Enjoy and fun”The unit reproduces various entertainment activities of the ancients during the Chinese New Year, such as the Eight Banners athletes performing “figure skating” and acrobatics on the ice.
Wenbian volunteer Guan Jun said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s Komiks 1960 witch cloth draw‘s propaganda work is in place and social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher.”
Cinema 1950 witch cloth draw Wenbian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option that people cannot ignore during the Spring Festival, along with the Spring Festival Gala, New Year’s movies, New Year’s concerts, Lantern Festival, etc.
Let’s visit route for the 2019 Forbidden City Exhibition
After entering the door, first look at the exhibition in the morning gate and Yanchi Tower – walk around the three major Komiks 1960 witch cloth draw halls, and see the different door gods of each hall – go to the Qianqing Palace to see the restored palace lanterns – go to the Cining Palace to visit the temple fair and buy – and then go to the Yanxi Palace of the East Six Palaces to see the Internet celebrity palace. At the same time, the eastern region Babaylan 1990 cloth draw also has the newly renovated Treasure Hall and Watch Hall, which will definitely make you excited!
Focus 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage, history, and the detailed dimensions of the sky lanterns and Wanshou lamps in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in each warehouse, restoring the “sky lanterns” and “WanshouKomiks 1960 witch cloth draw lamps” that have disappeared for nearly 200 years for the first time.
Highlight 2: Buy Buy
From January 28 (the Little Year of the Lunar New Year) to February 12 (the eighth day of the first lunar month), 145 Chinese time-honored enterprises from 10 provinces (cities) from Beijing, Tianjin, Shanghai, Shandong, Jiangsu, Zhejiang, Henan, Anhui, Jilin and Shanxi will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. The New Year cultural and creative culture of the Forbidden City can also be bought here!
Highlights 3: Visit the New Year Exhibition
The “New Year greeting – Celebrating the New Year in the Forbidden City” exhibition will be held in the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Babaylan 1990 clothes drawThe Meridian Gate, East Yanchi Tower, and West Yanchi Tower will be held. For example, the “Babaylan 1990 clothes draw” unit shows the scene of the emperor, clan relatives and concubines having a banquet respectively on New Year’s Day. The banquet table is placed in reference to the records of the meal stalls in the 48th year of Qianlong’s reign (1783), and more than 100 cultural relics were used, which is very spectacular. (Reporter Komiks 1960 witch cloth drawWang Yan) Cinema 1950 witch cloth draw