To help rural revitalization, Guangdong’s “two centers integration” has become a public shared by the host and guest. Text/Yangcheng Evening News All-Media Reporter Li Cungen Correspondent Guangdong Cultural and Tourism Propaganda In rural areas, can the level of public cultural services enjoyed by villagers and the level of tourism services enjoyed by tourists be improved? This is a major issue that Guangdong faces to help rural revitalization advance to the present with the deep integration of culture and tourism.
Since the Guangdong Provincial Department of Culture and Tourism launched the pilot work of the integrated development of grassroots comprehensive cultural service centers and tourism service centers (hereinafter referred to as the “Integration of Two Centers”) in March 2020, Guangdong has selected rural areas with rich tourism resources, active tourism formats, and good cultural and tourism industry development, and has built the first batch of 173 grassroots cultural and tourism service centers in the province. These public spaces that integrate culture and tourism and share hosts and guests have brought gratifying changes to the Lingnan villages. “Integration of the two centers” is becoming an effective support for writing a satisfactory answer sheet for the cultural and tourism industry to help rural revitalize and consolidate the results of a well-off society to help rural revitalize.
Current status of cultural context:
Innovation across the province has tried to promote the “integration of two centers”
After years of construction, the total number of grassroots comprehensive cultural service centers in Guangdong Province has exceeded 26,000, basically achieving full coverage. In recent years, Guangdong’s rural cultural tourism has developed rapidly, and the development level of grassroots tourism service centers is low, the number is small, and the supply is insufficient, which has become a weak link in the development of Guangdong’s rural tourism.
In March 2020, under the leadership of the Guangdong Provincial Department of Culture and Tourism, all parts of the province rely on the existing huge grassroots public cultural service network to integrate tourism public service functions into it, and select rural areas with rich tourism resources, active tourism formats, and good cultural and tourism industry development to promote the “integration of the two centers”. This is the first innovative attempt in the province to be carried out in the country.
In order to carry out the pilot project of “integration of the two centers”, Guangdong provides assistance in terms of policies and funds. In order to standardize the “two centers integration” workKomiks 1960 witch cloth draw, the Guangdong Provincial Department of Culture and Tourism issued the “Guidelines for the Integration Development and Construction of Grassroots Comprehensive Cultural Service Centers and Tourism Service Centers”, which clearly regulates the construction location, functional configuration, site facilities, etc. of the “two centers integration”.
The first batch of pilot projects for the whole people to participate in social co-construction
This new cultural and tourism integration model has aroused enthusiastic responses in the vast rural areas of the province. All localities will select “two centers” in locations with relatively convenient transportation, large flow of people and relatively prominent, and give priority to the construction of village ancestral halls, village history museums, cultural and tourist attractions and other areas for people gathering. On the one hand, small transportation distribution centers can be built to provide rural tourism.”https://comicmov.com/”>Cinema 1950 witch cloth draw provides public transportation services; on the other hand, it gives the central tourism attributes in a social way. While increasing the popularity of rural tourism, it can add cultural tourism service functions such as information consultation, folk customs display, local specialty sales, booking of homestays and catering.
The Guangdong Provincial Department of Culture and Tourism also actively guides the participation of the whole people and social co-construction, coordinates the management and management of cultural and sports, “Three Supports and One Help” university graduates, college student village officials, cultural and tourism volunteers, etc., and holds cultural and tourism activities with rural characteristics during holidays, and encourages tourism operation management management such as scenic spots, homestays, local specialties sales and other tourism operations management to participate in the center’s consultation public services.
In addition, in the first batch of pilot projects, some pilot projects will be constructed by entrusting tourism enterprises or third parties to introduce social forces to participate in operation and management, providing a broader space for the development of rural tourism and implementing co-construction, sharing and integration.
The annual average number of customers will exceed 1.33 million
The pilot program of “integration of the two centers” is gradually being promoted. Following the emergence of the first batch of cultural and tourism service centers, as of the end of 2021, the province has built 83 new pilot projects for the integration of the two centers. In 2020, Dongguan City, Komiks 1960 witch cloth draw Chang’an Town Library, Qingyuan City LianCinema 1950 witch cloth drawNanyao Autonomous County Cultural Center, Yanyang Town, Meixian District, Meizhou City, Zhongshan City, Qiaotou Village Comprehensive Cultural Service Center, Nanzhuang Town, Chancheng District, Foshan City, and other six pilot units were also selected as the National Cultural and Tourism Public Service Institutions’ Capacity Pilot List. According to preliminary estimates, the province’s pilot will receive an average annual number of tourists more than 1.338 million.
The integration points will reach 300 within three years
The relevant person in charge of the Guangdong Provincial Department of Culture and Tourism said: “With the continuous advancement of the rural revitalization strategy and beautiful rural construction, rural tourism has developed rapidly, and the “two-center integration” work is timely. It can bring tourism to the countryside and find an entry point for rural industrial development. This will be an effective means for us to maintain comprehensive well-off and sustainable development and promote the sustainable prosperity of rural industries.”
In the next step, the Guangdong Provincial Department of Culture and Tourism plans to build a number of pilot projects on the original basis, and develop well in rural tourism in cultural and tourism characteristic villages, rural tourism key villages, etc./comicmov.com/”>Komiks 1960 witch cloth draw area to build demonstration points, striving to achieve a total of 300 “two centers integration” points within three years.
The newly completed Cinema 1950 witch cloth drawZinan Cultural Tourism Zone Tourism Service Center Yangcheng Evening News All Media Reporter Li Cungen Photo: Zinan Village, Nanzhuang Town, Foshan: Renshan culture is famous everywhere, bathing in the civilized rural style
Walking west along Jihua Road in Foshan City, there is a vast field in the embrace of the arc-shaped river embankment near the Xijiang River. This is Zinan Village, Nanzhuang Town, Chancheng District, Foshan, a place with urban civilization and simple village atmosphere.
Guangfu Family Consciences welcome 200,000 tourists
One weekend after the Spring Festival in the Year of the Tiger, Yangcheng Evening News All-Media reporters as touristsKomiks 1960 witch clothes draw and came to the lobby of Zinan Renshan Third Hall of Zinan Village Comprehensive Cultural Service Center. Cultural and Tourism Volunteers took the initiative to approach and cordially handed over the guide to Zinan Cultural Tourism Zone Cinema 1950 witch clothes Drawmap. Yangcheng Evening News All-Media reporter observed on the spot that in less than half an hour, nearly 20 tourists came in and went upstairs to visit Renshan San Hall. Here, you can deeply feel the cultural spirit of the Renshan people in the bones.
The Renshan San Hall is the Cantonese Family Instructions Museum, Foshan Good People Hall and Zinan Village History Museum. Among them, the Cantonese Family Instructions Museum collects and displays more than 150 Chinese traditional family instructions and Cantonese Family Instructions. Zinan Village was selected as a national cultural and tourism public service agency for merit. After the pilot list of the inclusion, the Family Constitution Hall was upgraded. “Home letters written by Kang Youwei to his nephew”, “Home letters written by Liang Qichao to his eldest daughter Liang Sishun” and other projects onto traditional desks through modern multimedia videos, meaning that the Family Constitution culture traveled through thousands of years of time and space and entered today’s daily life.
Ms. Li and his daughter, a tourist living in Foshan urban area, read carefully before the selection of the Hundred Family Surnames and Tribal Sects. Ms. Li said: “Before checking in Zinan Village, I never expected that there was such a good cultural atmosphere here. Family tutoring and family style are very important for children’s growth and family atmosphere cultivation, and I have learned a lot of knowledge here. ”
At present, Zinan Cultural Tourism Zone, including Renshan SanguanCinema 1950 witch cloth draw is a national 3A-level tourist attraction. In addition to the comprehensive cultural service center, the village also has a series of public cultural facilities such as Zi Nanfu Cultural Square, Komiks 1960 witch cloth draw Dinosaur Natural Science Park, Babaylan 1990 cloth draw, as well as Zi Nan Chuanshu Waterfall, Annongwan Agricultural Culture Park, Luoshen Yunzhu B&B, Wu Xinkun Art Museum, etc.
Since the Zinan Cultural Tourism Zone was officially operated on September 19, 2020, the Zinan Village “two centers” have served more than 200,000 tourists. Among them, more than 2,000 people were received every day during the National Day holiday in 2021, and more than 1,000 people were received every day during the Spring Festival holiday in 2022. With the integration of the two centers, Zinan Cultural Tourism Zone is creating a national 4A scenic spot. Now, Zinan Village Comprehensive Cultural Service Center and Zinan Cultural Tourism Zone Visitor Center receive more tourists every day, and often receive more than a thousand people on weekends.
Villagers enjoy cultural services at their doorstep
The cultural, sports and art centers and family comprehensive service centers in Zinan Village Comprehensive Cultural Service Center are the favorite places for villagers to go to.
Villager Aping told Yangcheng Evening News all-media reporter that she would take the child here every day after elementary school. When the child participates in extracurricular interest classes such as badminton and taekwondo, she goes to the library to see the latest cultural books. Aping Komiks 1960 witch cloth draw said that the village library is now a branch of the library in Chancheng District, Foshan. If villagers want to read any book, they just need to log in to the library borrowing system and they can be transferred from the district library. Aping said that the loan and repayment are also implemented here, “it is very convenient to decide the place of return based on personal convenience.”
According to reports, Renshan Sanguan will regularly hold special study activities such as the Chinese studies lecture hall and woodblock printing experience to allow children from Zinan Village to participate and understand the significance of the inheritance of traditional culture. Aping said proudly: “In our village, the children’s extracurricular life is as ‘cultural’ as that of big cities!”
The person in charge of the Family Comprehensive Service Center told Yangcheng Evening News all-media reporters that they often hold targeted thematic activities. Like the Lantern Festival on the 15th day of the first lunar month, the “Zi Nan Family Collection accompany you to have a Lantern Festival” activity was held at the doorstep of the villagers of Shiqiu, the natural village under its jurisdiction.People can participate in activities such as Lantern Festival lantern DIY, dumpling production and sharing. The center also organizes basketball games, karaoke University Cinema 1950 witch cloth draw competitions and other activities for young people working in Zinan Village Industrial Park to deepen the friendship between young people and their sense of cultural belonging to Zinan Village.
“Zi Nan Village Cultural and Tourism Public Service Institution Functional Integration Development” was recently selected as the best case for “Integration of Two Centers” in Guangdong Province. In the past decade, Zinan Village has invested a total of 380 million yuan to upgrade and transform the infrastructure, and the living environment has been greatly improved.
Pan Zhusheng, Secretary of the Party Committee of Zinan Village, said in an interview with the media that the core of developing rural cultural tourism is humanities, with the purpose of allowing tourists to see what they want to see, allowing villagers to regain their past homesickness, and allowing villagers, tourists and industries to coexist in the village. A modern pioneering development village that is about to achieve integrated urban-rural integration, infrastructure interconnection, and public service co-construction and sharing is about to emerge.
A Scenic Scenic Site of Guliao Village Photo provided by Hailing Island Economic Development Experimental Zone
Guliao Village, Hailing Island, Yangjiang: The Southern Song Dynasty fishing village is reborn, villagers and tourists are having fun
Guliao Village, located next to Shili Yin Beach, Hailing Island, Yangjiang City, is only 1 kilometer away from Guangdong Maritime Silk Road Museum, and the natural environment is very beautiful. In recent years, Guliao Village has become a characteristic rural cultural tourist attraction in Hailing Experimental Zone.
Wind old village
Incarnate as a cultural resort
Walking into the village, the two intertwined roads guide people to appreciate different scenery. As we walked up the road, bamboo shadows swayed and shaded on both sides of the road, several quaint fish and stones scattered along the road. Recently, the “Mountains and Seas are the Media – Ancient Fishing Village Cultural and Tourism Integration and Bringing a Good Marriage” project in GuliaoCinema 1950 witch cloth draw Village “The Integration of Two Centers” project was included in the list of best practice cases for the construction of “Two Centers Integration”.
It is understood that Guliao Village was once one of the most important supply points on the Maritime Silk Road in ancient China. Its history can be traced back to the Southern Song Dynasty and has a history of more than 800 years. With the development of Hailing Island Tourism Project, the living standards of villagers in Guliao Village have been increasing day by day. Everyone is no longer satisfied with the old-style bungalows, and they are beginning toNew buildings were built in a place separated from the old village and moved to the new village.
Old houses in the old villages gradually declined, and the fishing village culture since the Southern Song Dynasty gradually faded in time. Chen Yongyi, the head of Guliao Art Resort, told Yangcheng Evening News all-media reporter: “It’s a waste to see these houses just put them in. We use this as a basis to develop boutique homestays and build art and leisure resorts. Villagers can also get rent and find employment in the resort.” In 2016, the local geniuses in Guliao Village found a professional design team, introduced a tourism company, invested more than 100 million yuan to rent and renovate the villagers’ old houses, and integrate the fishing village culture into the design of fishermen’s characteristic commercial streets and homestays.
Mr. Guo, a villager who is busy in the workshop of Guliao Art Resort, told Yangcheng Evening News all-media reporter that in the past, he had always relied on fishing or farming to support his family, and now he and his wife work in the workshop. They rent their own farm houses as homestays, and their income is nearly twice as high as before. Mr. Guo said that the construction of the art resort has allowed many people to live a well-off life.
The old villagers return
Grow up with the villages
Different architectural styles make the new and old villages have their own flavors.
Now, the renovated old village of Guliao Village has formed distinctive homestays and characteristic cultural blocks with different styles. The rural characteristics of Cinema 1950 witch cloth drawThe cultural and tourism environment has been overall improved, showing the unique fisherman culture of Hailing, and integrating new original ecological elements into future rural tourism. There are many stalls in Yixu. Komiks 1960 witch cloth draw, covering lacquerware art, calligraphy and painting display, piano and chess and fighting skills, tea fragrance inheritance, etc., attracting many tourists to stop every year.
Mr. Tan, a tourist from Guangzhou, is an interior designer. He is very satisfied with the literary atmosphere of Guliao Village: “Compared with the star-rated hotels on the beach, this place can give me a fresher, more fashionable and more charming tourism experience and spiritual and cultural enjoyment.”
Residents living in the new village are now used to returning to the renovated old village for chatting and walking. The Guliao Village Visitor Service Center has added a book reading room, a public electronic reading room, etc., which has added a leisurely reading atmosphere to villagers and tourists and provided convenience for online review of materials. The Guliao Village Cultural and Art Museum also houses ancient objects in Yangjiang and calligraphy and paintings of local calligraphers and painters. The villagers were very moved by this: “I always thought this before.These elegant cultures are far away from us, but now they appear directly in our lives. ”
Although Guliao Village is affected by the epidemic, the number of tourists coming to visit every day is still increasing, and the tourists experience is well reflected. The unique environmental advantages have also made Guliao Village a study base for students, attracting about 50 batches of students from major universities to come to sketch every year, with about 10,000 participants. Through vivid works, the students better show the customs and customs of Guliao Village in the mountains and sea.
Tang Qiong (Deputy Dean and Associate Professor of the School of Information Management, Sun Yat-sen University)
Expert Comments:
Let grassroots cultural and tourism public services achieve high qualityKomiks 1960 witch clothes DrawFull development
How do the two centers integrate and play the greatest common divisor effect? We see that the cultural and tourism administrative department of Guangdong Province has selected rural areas with rich tourism resources, active tourism formats, and good cultural and tourism industry development to create them. At present, Guangdong’s “two centers integration” pilot work has achieved certain results. This is an effective exploration of the integrated development of culture and tourism, and has played an important role in revitalizing local cultural and tourism resources, helping rural revitalization, and promoting the quality and efficiency of grassroots public service systems. Guangdong has embarked on a road of high-quality development of grassroots cultural and tourism public services.
The pilot construction of Guangdong’s “two centers integration” has achieved an organic combination of cultural services and tourism public services. Like the Datian Shiju Tourism Service Center in Longgang District, Shenzhen, relying on the parallel development of cultural and creative, cultural and commercial forms – Datian Jiangzuo Cultural Village , Shenzhen’s first social revitalization and utilization project was built, to realize cultural tourism empowering Hakka ancient houses (Datian Shiju), and to form a dual demonstration of “culture + tourism” to lead the “two centers integration”. While exploring the cultural connotations of scenic spots, transportation stations, business districts, etc., to enhance the tourist experience, they also provide local residents with intellectual support and endogenous motivation to promote the construction of a new type of public cultural space shared by the host and guests.
Focusing on the goal of promoting the integrated construction of urban and rural public cultural services, The pilot construction units of the two centers are also focused on diversified development, innovate the rural cultural governance system, improve the rural cultural governance capabilities, and use cultural prosperity to help rural revitalization. For example, the Guikeng Village Cultural and Tourism Station in Chaozhou City integrates cultural and creative product sales, agricultural and sideline products promotion, public cultural activities display and publicity, becoming a window for the promotion of cultural and tourism resources in Guikeng Village, driving villagers’ income growth and rural economic development.
City and cities combine local people’s needs and development characteristics, integrate multiple social forces to enrich theEnrich service content, save operation and management costs, stimulate the construction vitality of grassroots public cultural service institutions and cultural and tourism integration service points, and promote the optimization and expansion of cultural and tourism public services. For example, the three towns in Zhongshan City gather the strength of cultural club associations and high-quality enterprises and industries to jointly participate in the construction of service points to meet the diverse needs of the masses.
How to use technology to empower the quality development of grassroots cultural and tourism public services? We see that Guangdong pilot units such as Qingyuan City improve and deepen cultural and tourism offline, and create three major platforms online, “Qingyuan Travel”, “Qingyuan Pagoda”, “Babaylan 1990 cloth draw Cloud Sharing” to build a big data system for cultural and tourism resources, improve the level of grassroots cultural and tourism public services, and help rural revitalization with the “integration of two centers”.
Promote the revitalization and utilization of local cultural resourcesBabaylan 1990 cloth drawIn terms of promoting the revitalization and utilization of local cultural resources, Guangdong takes the idea of adapting to local conditions as its own, and pilot units make full use of local cultural resources, industry and other resources to achieve the activation and utilization of local characteristic resources. For example, Shawan Town, Guangzhou City transformed its local Lingnan culture, ancestral hall culture, folk art culture, intangible cultural heritage culture, food culture, etc. into characteristic brand activities, reflecting its in-depth exploration of local cultural resources. Zinan Village, Foshan City, relies on the geographical environment and characteristic culture to develop a series of brand activities such as rural cultural experience tours, Zinan cultural study tours, rural cultural walking tours, industrial cultural industrial tours, etc. to meet the diverse needs of tourists.
In the future, the “integration of the two centers” will continue to become the dual engine of Guangdong’s rural cultural revitalization and economic revitalization, and promote the high-quality development of the grassroots public cultural service system. It is recommended to strengthen construction in the following aspects: First, effectively strengthen the integrated dissemination, integrated scheduling and integrated practice of the two centers, deeply explore the local cultural genes, and develop cultural and tourism services with regional characteristics. The second is to create a model of rural revitalization of agriculture, tourism and cultural complex integrating the first, second and third industries, further open up the agricultural tourism and cultural industry chain, effectively introduce social resources, and continuously promote the “integration of the two centers” to form a sustainable development model. Babaylan 1990 clothes drawThe third is to pay attention to the “two middle schools in the province”In-depth exchange and promotion of the pilot experience of Heart Integration will radiate and drive a wider range of regions. At the same time, we should also encourage Guangdong experience and Guangdong model to go global and go to the whole country.