This Spring Festival has a documentary focusing on one of the most passionate image elements of the Chinese New Year – New Year pictures. How to make traditional cultural documentaries both rich in content and fashionable and beautiful? The documentary “New Year’s Painting·Painting of the New Year” created by the Agricultural and Rural Program of the Central Taiwan Taiwan gives us a new “problem-solving” idea.
On the online community B station where young people are concentrated, “New Year’s Painting·Pictures” has a score of 9.7, and the number of clicks on the program-related videos is 3 million+. Netizens sighed that the show allows young people to feel the charm of the times of Chinese traditional culture!
On Weibo, the topic of #New Year Painting and New Year# has become a hot search. Why has New Year’s paintings gradually faded out of our lives? Why has Cinema achieved the “small goal of 100 million readings” on the Internet platform?
Time never forgives others, and there is no New Year painting. How to revitalize the ever-growing traditional culture and successfully unlock the familiar and unfamiliar Chinese New Year pictures? The answer is: start from the young and let the New Year pictures “live”.
The program guests are younger
In the winter, a brand new combination is freshly released. CCTV reporter Wang Bingbing and Internet celebrity Xingyue, two girls who are very influential among young people, form a “Frappuccino” team.
A fish-skin New Year painting that originated from the Liao and Jin Dynasties
A trying to make an ancient Yangliu Youth painting
Netizen: I’m so sorry for this CP!
Instead of singing on stage, “collector” Zhang Xinzhe held the “CinemaRetro” exhibition, bringing the treasured modern girl pattern cards of the Republic of China period, which made young people exclaim: So you are such a “love song prince”.
Musicist Jia Jia went to the “Komiks Fairy Tale Town” in Mianzhu, Sichuan Province to create a nude 3D version of the modern mural with traditional New Year pictures elements, adding a bright landscape to the town.
Door God costume designer Lin Jinliang was when he entered Milan.The “trendy man” at the costume week of Babaylan, the New Year painting element clothing he designed is very popular among young people.
The popular traffic expert as a guest spreads the charm of New Year paintings through experience, instantly bringing the young audience closer to ancient New Year paintings.
KomiksThe program expresses youthfulness
The “Animation Small Theater” restores the scenes of the New Year paintings, interprets the image of the door god in the form of dance, and uses macro photography to present the unique details of the woodblock New Year paintings. The program’s youthful expression is everywhere. Come, follow a new perspective, and the previous set of New Year pictures you have never seen before!
The “Animation Small Theater” presents the image of the door god and the spiritual connotation of the door god.
Special effect synthesis technology allows the carp in the New Year painting to “jump over the dragon gate” and jump into thousands of households.
New YearCinemaCinemaCinemaCourse collector Yin Qi “invite” the god of wealth in the New Year painting to the red wine bottle. The god of wealth on the Spanish wine packaging jumped up to flamenco, and Guan Gong on the Italian wine sang an Italian opera.
Use macro photography to present the unique woodblock New Year paintingsKomiks details create a visual effect of a linear version that is a world. Netizens were amazed, “I am a craftsman for life, and this is a craftsman!”
The story of a traditional craftsman was edited into a game of “rescue” plan. Ma Zhiqiang’s photocopy of the door god, hand-made color removal, hand-made line catching, carving… One operation is like passing the level and fighting monsters in the game, making the production of strange New Year pictures come alive in an instant.
The program topics are younger
Exams, love, fertility and other popular topics are integrated into the program creation, and it is easy to be humorous. href=”https://comicmov.com/”>Komiks‘s harmonious expression achieves closeness and empathy.
The ultimate three questions for the Spring Festival: When will you get married? How much is the annual salary? How many points will you score in the final exam? Worship a god and ask for a peach Komiks‘s harmonious expression. Every generation of New Year’s painting people are actually paying attention to the hottest topics at the moment.
Fitness to life and express CinemaThe beautiful wish is the “original intention” of the emergence of New Year paintings. Only by getting close to the most popular topics at present can ancient New Year paintings continue to “create”. Min, the creator of the documentary, captures these interesting stories sharply.
This is a story between a expectant mother and New Year paintings. The fourth generation inheritance of the Gao Lanmei Workshop in the Taiwan Tou, HunanCinemaCinema Zhong Xinglin is enthusiastic and cheerful. She is a born in the 1990s and is still designing special Spring Ox New Year pictures for cross-border brands before giving birth.
This is a story of comics and New Year pictures. Wang Yixuan, the inheritor of the young Fengxiang woodblock New Year pictures, incorporates animation elements such as Hello Kitty into the New Year pictures.
This is Babaylan A story about live streaming and New Year’s paintings. Mai Xiaodeng, an anchor with millions of fans in Huaxian County, Henan Province, recommends Huaxian New Year’s paintings to netizens through live streaming.
Hot topics such as childbirth and marriage, popular forms such as comic live streaming, and various art forms have been changing for thousands of years. Documentary found the unchanging ones – every ordinary person’s expectation for a happy life. This may also be the reason why the ancient New Year’s paintings can be on the hot search list of new Internet platforms.
The main body of the program is younger
The creation of the documentary “New Year’s paintings Painting New Year” abandons the production method of “talking to oneself” and invites Beijing Film Academy, Tsinghua Academy of Fine Arts, and Sichuan University. Students from Babaylan Schools and other colleges create animations in the way young people and their professional teams “Komiks” crowdfunding.
The young wave always has its own unique imagination. The group of ink and wash animations at the opening of the film are called “magical operations” by netizens, integrating ancient and modern elements.
Ski boys leaped on the “snow” made of rice paper to outline the lines of the New Year paintings; the patterns under the woodblock knives are actually the ridges where farmers work; the ochre red and bright yellow smudges appear in real life in the New Year paintings.Green water and green mountains. The ancient and modern are like dreams, demonstrating the unique imagination of young people for New Year pictures.
Ning Ning, a young teacher in the Department of Clothing of Suzhou Academy of Arts and Crafts, is a cute young teacher, integrating the ladies’ elements from Taohuawu New Year pictures into the design. During Milan Fashion Week, these clothes, like Chinese business cards, showcase the classical oriental beauty.
In addition to the younger generations who are still in school, the scope of “crowdfunding” of “New Year’s Painting·Painting” has also expanded to those previous generations who have a “teenage feeling”, and they also brought a special “New Year’s atmosphere” in the Year of the Ox.
The set of vivid posters above is from the famous 78-year-old designer Mr. Su Taehee.
This set of comic posters incorporates natural humorous elements into New Year’s pictures. The author is a “middle-aged uncle” in his 40s.
Program communication is becoming younger
Programs have created derivative communication products such as New Year’s picture theme songs, emoticon packages, program posters, etc., expanding the dimensions and depth of communication. On the Internet, the New Year’s painting emoticon package specially launched by the “New Year’s Painting·Pictures” column has spread.
“New Year’s Painting Talks” emoji package design: team of former Bo (Associate Professor and Doctoral Supervisor of the School of Fine Arts of Tsinghua University).
From the first to the sixth grade of the Chinese New Year, the program has a lot of peripheral interactions. The limited edition of 10,000 programs WeChat red envelope cover was staged after the “CCTV, Rural Affairs and Rural Affairs” Weibo was released.
National Trend New Year Pictures
National Treasure New Year
In addition to the highlights of the image elements, the music elements also add a lot of color to the program. “Rare Words” singer-songwriter Chen Keyu, traffic expert JMJ of the Internet music platform, and musician Zhang Gasong, three people created three theme songs of different styles for the program, and the number of views on CCTV, B and Weibo has exceeded one million.
“New Year pictures are beautiful, we just use younger vision to present it” “We are just porters of this oriental beauty.” These are the two most common words that the main creative team of “New Year pictures·Picture New Year” said.
mentioned “Year”, our impression is often of new life, trend, and breaking everything… The documentary “New Year’s Painting·Painting New Year” makes us feel that the word “young” may also be used to describe New Year’s paintings that have spanned thousands of years and stayed by our side.
Just as the New Year’s paintings sung in the ending song “One Painting Thousand Years”: the year is leap years, the ochre red and bright yellow; it seems like a young man in one night.
Producer丨Yang Hua Zhang Lisheng Editor 丨Xu Chaoqing Wu CinemaCinema
Editor in chief 丨Yan Shuang
Written by 丨Qi Hang Xu Wei Ren Wenjie Si Zhimin Editor 丨Zhang Tao Wang Yibing