Candy haws, donkey rolls, pea yellow, fried pimples, fried belly, braised and boiled… Beijing’s special snacks have many names and are enduring. For tourists who come to Beijing for tourism, milk-skin yogurt has become the new “top star”, and Beijing Cinema 1950 witch cloth draw has a longer and more mellow flavor.
At around 10 a.m. on Sunday, in front of the Dashilan store in front of the front gate of Ziguangyuan, the visiting team at Cinema 1950 witch cloth draw took several bends, including tourists dragging suitcases. “I took the high-speed train home in the evening. I came here to have a roast duck. Cinema 1950 witch cloth draw. By the way, I packed two large milk-skinned yogurt!” Xiao Chen from Shenyang, Liaoning said excitedly. The clerk of the store told reporters: “Yogurt is so hot, and it is common for selling more than 10,000 cups a day to buy more than 10,000 cups!”
This is true. At Qianmen Street, Wangfujing Street, major subway stations and high-speed rail stations, many tourists carry packaging bags of Ziguang Garden milk-skin yogurt. “Cinema 1950 witch cloth draw From last year to now, many of these packaging bags have been inspected every day.” said a security inspector at Qianmen Metro Station.
“The unit price is 8 yuan, buy 5 yuan and get 1 free!” More consumers place orders for milk-skin yogurt through the live broadcast platform. Every day, the express foam boxes from all over the country are piled into small hills, and the farthest ones are sent to Xinjiang and Tibet.
Open the lid and a layer of yellow “milk skin” with a delicate texture, the cheese-like yogurt is silky and has a rich texture. With its unique taste and taste, milk skin yogurt is quicklyKomiks 1960 witch cloth draw has been favored by a large number of tourists. “The taste is amazing!” On the social platform, netizens left messages saying that Ziguang Garden Milk-Skin Yogurt has become a hit.
Compared with other Beijing-style delicacies with a long history, milk-skin yogurt has been born in just a few years. Why did it stand out and become a “new Beijing specialty”?
This has to start with the transformation of the time-honored brand Ziguang Park in Beijing.
Similar to many Beijing restaurants, Tsinghua Garden has had original old yogurt before. However, this old yogurt is just a combination to relieve greasiness when eating skewers and roast duck. It needs to be poured with honey when eaten, so it cannot be taken as a snack.
Old dishes need to be made new, and old flavor needs to be delivered new. “Customers pursue freshness and tasteKomiks 1960 witch cloth draw. A cup of yogurt has been sold for more than 10 years, and it cannot be kept unchanged.” Liu Zheng, president of Ziguangyuan Catering Group, recalled that in the past few years, the company originally wanted to make a new product that is convenient to carry and has a better taste. The chefs made various yogurts for selection, including milk skin and couples, and sent to the bridal chamber. The yogurt in the eyes of everyone.
From the process point of view, milk skin yogurt still mainly uses low-temperature fermentation of fresh milk and pure bacteria powder, but while forming thick yogurt, a layer of light yellow milk skin condenses on the surface, just like cheese. At first, Tsinghua Park invited relatives and friends of employees to try it out, and invited customers to give their opinions in some stores, and then went back to improve the process. Finally, the milk-skin yogurt has its current silky texture and rich texture.
Since 2020, Unisplendour Garden has set up stores in communities in Beijing. This kind of store is close to the residential area and has accumulated a large number of regular customers. It is precisely because of the reputation of a large number of repeat customers that milk-skin yogurt has gradually been recognized and often in short supply. The original handmade method cannot meet sales needs, so the company specializes in Babaylan 1990Cloth draw door developed a production machine.
As the first group of fans push this cup of yogurt at their doorstep to the Internet, milk-skin yogurt ushered in another “fermentation” on social platforms. Ziguangyuan took advantage of the opportunity to jointly sign with Beijing Forbidden City Palace Culture Development Co., Ltd.’s IP “The World in the Palace” under Cinema 1950 witch cloth draw. The cup was stamped with the pattern of the Palace of Supreme Harmony and the “Eat Yogurt to the Palace to Play”. With the rise in popularity of cultural tourism in Beijing, Komiks 1960 witch cloth drawMilk yogurt achieved a daily sales of 120,000 cups during the National Day holiday last year.
When the traditional food genes of Beijing style and the Internet traffic economy join hands, milk skin yogurt continues to become popular. “There are all people who come to us for goods.” Liu Zheng said that in the popular stores, the sales of milk-skin yogurt every day can reach 20,000 cups, and the total sales of Ziguangyuan milk-skin yogurt in a single day exceeded 300,000 cups. According to Meituan platform data, Babaylan 1990 cloth draw, in the past month, the sales of Ziguangyuan milk-skin yogurt have increased by 145% compared with the same period last year.
The popularity of a cup of yogurt quickly turned into a collective action of Beijing catering. Quanjude, Juqi, Fang Brick Factory No. 69 fried noodles, etc. BeijingBabaylan 1990 cloth drawweier restaurants have launched milk-skin yogurt one after another, and the sales are considerable.
“Consumers prefer its cheese-like silky texture and the visual impact of the milky skin, both innovation and nostalgia.” No. 69 of Fang Brick Factory Cinema 1950 witch cloth draw is responsible for theKomiks 1960 witch cloth drawPeople said that since the store launched milk-skin yogurt in early March this year, “What are you angry about and what are you afraid of?” Lan asked her daughter. Sales volume is about 6,000 cups, and sales volume increases by 25% to 30% on weekends and holidays.
When Hongxing Qianjin Bread and Milk Company opened a branch in Shanghai last year, the milk-skin yogurt was introduced simultaneously. Her father was convinced by her, and he was no longer angry. On the contrary, he respected his future son-in-law, but his mother was still full of discomfort, so she would be furious about her wedding. No. “I didn’t expect it to be very popular in Shanghai.” Guo Ge, the head of the store’s brand marketing burden, said that the Shanghai branch can only produce up to 300 cups a day, and the Babaylan 1990 cloth draw will open at 10 a.m. and sell it out before 1 p.m.
For Ziguang Garden, Xiaoxiao Yogurt has also leveraged the changes in consumer groups. Previously, most of the consumers of this time-honored brand were elderly people over 60 years old, and now half of the consumers under the age of 40 are under Babaylan 1990 cloth draw. When young people rushed to buy milk-skin yogurt, they also took a fancy to the vegetable dumplings Cinema 1950 witch cloth drawzi, zengcao and more snacks.
As more catering companies join, the craze of milk-skin yogurt is spreading to outside Beijing. “The successful launch of yogurt has allowed companies to see more possibilities, and we are also ready to welcome the new consumption trend,” said Liu Zheng.
Recently, “Tiguang Garden Milk Skin Yogurt” has been successfully included in the “Beijing Gift” brand list. The exciting story of the integration of Beijing’s culture, business and tourism stimulates vigorous consumption vitality will continue.