The “New Year’s Day and Happy New Year – Celebrate the New Year in the Forbidden City” exhibition started on January 6th was extremely popular during the Spring Festival, and the Forbidden City even reached the point where “it is hard to get a ticket”. It was originally the off-season for tourism, but the audience waiting to visit the Forbidden City lined up in a long queue. Even the Treasure Hall and Watch Hall lined up from the entrance to the square Babaylan 1990 cloth draw. The off-season is not slow, why is the Forbidden City so popular this year?
Years of hard work
Refined management of audience traffic
Cinema 1950 witch cloth draw The hot winter tourist wave has formed a huge contrast with the previous winter. The fundamentals of exploration are the audience traffic management explored by the Palace Museum.
Since 2012, in order to balance the huge gap between off-season and peak season, holidays and weekdays, the Palace Museum has solicited social opinions many times.
After full preparation and experimentation, starting from June 13, 2015, the Palace Museum has officially implemented the flow restriction measure of 80,000 people per day. At this point, the extreme peak of visitors with more than 100,000 people or even 180,000 people per day no longer exists, and the audience has been evacuated in an orderly manner to other days, so everyone is more at ease when visiting the Palace Museum.
Effective control and refined management of audience traffic are also reflected in online ticket sales. From 2011 to 2014, the proportion of online pre-sale tickets at the Palace Museum was only about 2%. As the number of visitors increased, the pressure of on-site ticket sales was extremely high. As the Palace Museum continues to upgrade and renovate the ticket sales system, develop diverse ticket purchase methods, cultivate audiences’ online ticket purchase habits through preferential tickets, annual tickets and other means during specific periods, and gradually achieve continuous increase in the proportion of online ticket purchases. In 2015, the proportion of online pre-sale tickets reached 17%; in 2016, the proportion of online pre-sale tickets reached 41%. On this basis, during the National Day holiday in 2017, the Palace Museum achieved full-network ticket sales for the first time, and the proportion of online pre-sale tickets reached 100%, officially entering the era of “museum full-network ticket sales”.
This way, in “current limit” and “online ticket salesCinema 1950 witch cloth draw” two powerful tools Komiks 1960 witch cloth draw, the Forbidden City can deal with the “Babaylan 1990 witch cloth draw‘s two powerful tools Cinema 1950 witch cloth draw‘s two powerful tools Komiks 1960 witch cloth draw can handle the “Babaylan 1990 witch cloth draw‘s two powerful tools Cinema 1950 witch cloth draw has to bear the pain of no ticket, but it guarantees the visitors’ exhibition experience, which is commendable.
This year’s highlight
Promoting the “New Year’s Day in the Forbidden City” exhibition
This year, the Forbidden City launched the “New Year’s Day – Happy New Year’s Day in the Forbidden City” exhibition for the first time, which has also become the direct reason why citizens and tourists are flocking to it.
Ms. Hu, a citizen, went there on the first day of the Lunar New Year to see the exhibition. “A few days ago, I visited the International Trade Center and saw the “New Year’s Day in the Palace” exhibition in the Forbidden City. It felt quite interesting. Now the Forbidden City Babaylan 1990 cloth draw is really interesting in promotion. I haven’t been to the Forbidden City for many years, so I took my son to the Forbidden City.” Ms. Hu’s words are indeed very representative. In recent years, with the development and promotion of the Forbidden City’s tourism cultural and creative products and the emphasis on online marketing, the ancient Forbidden City has brought new vitality, making people unable to help but have the idea of seeing new things.
A Beijing Youth Daily reporter learned that this Babaylan 1990 cloth draw‘s “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition is divided into two parts: cultural relics exhibition and real-life experience. The cultural relics exhibition is located in the main hall of the Meridian Gate and the East-West Yanchi Tower exhibition hall, with a total of 885 pieces of cultural relics (sets). The exhibits are mainly selected from the collection of the Palace Museum and have received strong support from the National First Historical Archives of China Komiks 1960 witch cloth draw, Shenyang Palace Museum and other units.
The real-life experience part includes the entire open area of the Forbidden City. The exhibition will fully demonstrate the New Year customs of the Qing Dynasty with six major themes: “Praying for blessings and welcoming good fortune, worshiping ancestors and filial piety, serving relatives and family, working hard and taking good care of the virtuous, traveling and enjoying the world”. There are spring couplets and door gods that symbolize auspiciousness hanging at the door of the palace, and gorgeous palace lanterns are decorated under the corridors. There are more than 1,000 imitations in total. It is worth mentioning that this is the first time that the Forbidden City has restored the “Sky Lantern” and “Wansheng Lantern”. The lanterns and the lanterns of life were one of the most grand activities during the Chinese New Year in the early and mid-Qing Dynasty. From establishment to withdrawal, more than 8,000 people were used.
Admission changes
Celebrating the New Year in the museum becomes fashionable
According to Xinhua News Agency, during the Chinese New Year, many museums across the country have ushered in a peak of crowds. Komiks 1960 witch cloth drawThe number of visitors to Henan Provincial Museum on the second day of the second day of the Chinese New Year was about 8,000, which was about twice that of the usual weekend. The exhibition hall of “Golden Pig Gongfu – Ji Hai New Year Zodiac Cultural Relics Pictures Joint Exhibition” attracted countless visitors; in the Six Dynasties Museum in Nanjing, Jiangsu Province, the “Cinema 1950 witch cloth draw‘s “Change” in Nanjing’s New Year’s “Calendar” is also eye-opening. As the most treasure-rich and influential museum in the country, the Forbidden City, which is nearly 600 years old, is soaring during the Spring Festival this year. It is not surprising that the tickets for the 7-day holidays were booked early.
Shan Jixiang, director of the Palace Museum, introduced that the “New Year’s Day – Celebrating the New Year in the Forbidden City” has been launched for more than 20 days, and the average number of visitors per day has exceeded 20,000. In the “Pray for Blessings and Welcomes Fortune” unit, people can see the word “Fu” written by Emperor Kangxi, Yongzheng, Qianlong, Jiaqing and Daoguang. The “Dunqian and Mu Clan” unit restores the scene of the emperor and his clan and concubines separated on New Year’s Day. The “Dongqian and Mu Clan” unit restores the scene of the emperor and his clan and concubines having sex with each other on New Year’s Day; “Entertainment and Entertainment”The unit reproduces various entertainment activities of the ancients during the Chinese New Year, such as the Eight Banners performing “Figure skatingKomiks 1960 witch cloth draw” on the ice, and acrobaticsKomiks 1960 witch cloth draw, etc.
Wenbian volunteer Guan Jun said: “After 2015, the number of people visiting museums during the Spring Festival has increased significantly. On the one hand, the museum’s publicity work is in place and the social service capabilities are constantly improving; on the other hand, everyone’s recognition of excellent traditional culture is getting higher and higher.”
Wenbian experts believe that the concept of “celebrating the New Year in the museum” has gradually matured and formed a brand. Visiting museums during the Spring Festival is becoming an option that people cannot ignore during the Spring Festival, along with the Spring Festival Gala, New Year’s movies, New Year’s concerts, Lantern Festival, etc.
Take a tour route for the 2019 Forbidden City Exhibition
After entering the door, first look at the exhibition in the morning gate and Yanchi Tower – walk along the three halls and see the different door gods of each hall – go to the Qianqing Palace to see the restored palace lanterns – Babaylan 1990 cloth draw – go to the Cining Palace to visit the temple fair and buy – then go to the Yanxi Palace in the east to see the Internet celebrity palace. At the same time, there are also the newly renovated Treasure Hall and Watch Hall in the eastern region, which will definitely make you excited!
Focus 1: Palace lanterns and door gods
Door gods can be seen everywhere, and palace lanterns are mainly concentrated in the Qianqing Palace. Researchers in the Forbidden City not only found the usage and historical evolution of the sky lanterns and wanings, and even the detailed dimensions of each part in the literature, but also found lamp body models, lamp couplet samples, and original lamp poles in each warehouse, restoring the “Tians and wanings” and “wanings and wanings” that have disappeared for nearly 200 years for the first time.
Highlight 2: Buy Buy
January 28Cinema 1950 witch cloth draw(Little Lunar New Year) to February 12 (the eighth day of the first lunar month), in the Cining Palace Garden and the square outside the Cining Gate, from Beijing, Tianjin, Shanghai, Shandong, Jiangsu, ZhejiangBabaylan 1990 cloth draw145 Chinese time-honored enterprises in 10 provinces (cities) in Jiang, Henan, Anhui, Jilin and Shanxi will display special food, silk clothing, daily necessities, study supplies, jewelry and jade, cultural and creative products, intangible cultural heritage crafts, etc. Here. The New Year cultural and creative culture of the Forbidden City can also be bought here!
Highlights 3: Visit the New Year’s Elegance Exhibition
The “New Year’s Day – Celebrating the New Year in the Forbidden City” exhibition will be held at the Meridian Gate, East Yanchi Tower, and West Yanchi Tower. For example, the “Duanqin and Family” unit displays the scene of the emperor, clan relatives and concubines having a banquet respectively on New Year’s Day. The placement of the banquet table in Komiks 1960 witch cloth draw refers to the records of the 48th year of Qianlong’s reign (1783), and more than 100 cultural relics were used, which was very spectacular. (Reporter Wang Yan)